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Placed Insights，a data－service provider，monitors the consumption behavior of more than 70，000 Americans at the age of 14 and older on a monthly basis.One half of Americans went to McDonald's at least once a month.Nearly four in ten Americans visited Walmart.
The findings show that some companies visited by more than one in ten Americans each month are primarily fast－food，discount－retail outlets(直销店) and health clinics.The types of businesses these companies are in and the traffic customers use to get to them play a big part in their success.According to Placed Insights，less than 40% of Americans visited a bank or clothing store in March.At the same time，an estimated 60% visited a department store，and more than two－thirds went to a fast－food restaurant at least once.
Placed Insights founder and CEO David Shim explains what it is that affects much on whether Americans visit a business once a year or once a week.“People often go out for fast food.They don't necessarily go shopping for a sweater every day，but they do eat.”
