A
Background music may seem harmless,but it can have a powerful effect on those who hear it.Recorded background music first found its way into factories,shops and restaurants in the US.But it soon spread to other parts of the world.Now it is becoming increasingly difficult to go shopping or eat a meal without listening to music.
To begin with,“muzak” (背景音乐) was intended simply to create a soothing (抚慰的) atmosphere.Recently,however,it has become big business—thanks in part to recent research.Dr Ronald Milliman,an American marketing expert,has shown that music can boost sales or increase factory production by as much as a third.
However,it has to be light music.A fast one has no effect at all on sales.Slow music can increase receipts by 38%.This is probably because shoppers slow down and have more opportunity to spot items they like to buy.Yet,slow music isn’t always the answer.Dr Milliman found,for example,that in restaurants slow music meant customers took longer to eat their meals,which reduced overall sales.So restaurant owners might be well advised to play uptempo music to keep the customers moving—unless of course,the resulting indigestion (消化不良) leads to complaints!
21.Background music means .
A.light music that customers enjoy most
B.fast music that makes people move fast
C.slow music that can make customers enjoy their meals
D.the music you are listening to while you are doing something
答案D
解析细节理解题。选项中的前三项均只是背景音乐中的一部分,只有D项是完整的概括。
22.Restaurant owners complain about slow music because .
A.it results in indigestion
B.it increases their sales
C.it keeps customers moving
D.it decreases their sales
答案D
解析推理判断题。由文章最后一段可知,如果播放慢速背景音乐,客人的就餐时间就会变长,这样就会导致营业额的整体下滑,这样的结果餐馆老板自然要抱怨。
23.We can know from the text that .
A.background music was first used in big department stores
B.proper music can increase the selling of goods
C.light music has a bad effect on production
D.restaurant owners had better play slow music to comfort their customers
答案B
解析推理判断题。由第二段中的“hasshownthatmusiccanboostsales”可知,恰当的音乐可以促进销售。
24.The underlined expression “uptempo music” probably means .
A.slow music
B.fast music
C.light music
D.classical music
答案B
解析词义猜测题。由上文中的“inrestaurantsslowmusicmeantcustomerstooklongertoeattheirmeals”可知,如果播放节奏慢的音乐,客人吃饭速度会变慢。为了让客人流动得快,自然要播放节奏快的音乐。
