A
Some successful brands are memorable for their creativity. They convey accurate information to us. However, some of these origins are very interesting.
Google
The world’s largest search engine has developed a brand. Its founders Larry Page and Sergey Brin knew their company’s potential when they were freshmen at Stanford. The original plan was to name it “googol”, which meant “a huge number”, but Larry Page misspelled it as “Google”. Both the site and the company registered “Google”. However, this error distinguishes “Google” from other search engines.
McDonald’s
The original name came from the last name of the inventors: Maurice “Mac” and Richard “Dick” McDonald. Before 1940, they owned and operated a successful restaurant, but once World War Ⅱ was over, they decided to try a new system to reduce the time people spent waiting for their food. So the first McDonald’s opened in 1948. Over time, their simple and bright colors have made it one of the most recognizable symbols on the earth.
Rolex
Hans Wilsdorf, founder of the Rolex brand, says he wants a short watch name to pronounce easily. After combining all the letters and coming up with 100 possible names, none of them fit the bill. But a trip on a horse-drawn ride changed the fate of his company, because a “genius”, as he called it, whispered the word “Rolex” into his ear.
IKEA
Founded in 1943, IKEA went from selling all kinds of objects to becoming the benchmark of Swedish creativity worldwide with its furniture and facilitates packaging. The word IKEA is a combination of the first letters of founder’s first name and last name: Ingvar Kamprad, the farm where he grew up: Elmtaryd, and the town in southern Sweden where it was located: Agunnaryd.
21. What contributed to the brand “Google”?
A. The company’s plan. B. The company’s potential.
C. Larry Page’s mistake. D. Sergey Brin’s creation.
22. What was the original intention of McDonald’s?
A. To earn more money.
B. To offer convenience for customers.
C. To create simple and bright colors.
D. To expand the business to the world.
23. Which brand has something to do with the founder’s hometown?
A. Google. B. McDonald’s.
C. Rolex. D. IKEA.
