Advertising
Advertisements are getting their way into people’s lives.People depend on advertisers in their daily lives because they are consumers.The advertisers are always manufactures.Sometimes they are salesmen.Their merchandise(商品) needs advertising.Thus nearly every product is advertised.To some extent(程度)，good advertising means success while bad advertising can mean failure.
There are many ways to advertise and “ads” come in different forms.Newspapers
carry advertisements.Some products are announced on TV and radio which have a wide audience.Billboards also carry advertising.Advertising is a big industry now and many agencies are set up to furnish a variety of services for it.
However，advertising is not always truthful.A product is often misrepresented.The advertiser exaggerates(夸大) the benefits of the merchandise he wants to sell.Thus，he misrepresents the truth.The consumer falls victim to such advertising.Millions of people have bought advertised products and they haven’t always been satisfied.
Section Ⅰ Warming Up & Reading—Preparing
casual adj. 偶然的；随意的；临时的
conscience n. 良心；道德心
feature n. 特征；特色；特写；容貌
worthy adj. 有价值的；可敬的
corporation n. 公司；法人；社团
technique n. 技巧；技术
basis n. 基础；根据
budget n. 预算
generate vt. 产生；发生
response n. 回答；答复；反应；响应
target n. 目标；对象；靶子
advertiser n. 登广告者；广告客户
rely vi. 依赖；依靠；信赖
visual adj. 看的；视觉的
association n. 关联；协会；联系
turn...into．.. 使……变成……
fit into 适合……
at the expense of... 以花费……为代价
rely on 依赖……；依靠……
have no use for 对……不耐烦；厌恶；不需要
With_so_many_messages_from_advertisers_filling_our_daily_lives，it is important to understand how advertisements work.
我们日常生活中充满了众多的广告信息，可见了解广告如何发挥作用是很重要的事情。
Television_adverts_are_expensive_to_make_and_to_show.
电视广告的制作和播放是昂贵的。
However_good_an_advertisement_is，people are unlikely to be persuaded if the product is unsuitable for them.
一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。
