A
The best colors for advertising are those that make people comfortable or stimulate (激发） their senses; knowing which color does that depends on what is being advertised.In general, color schemes (调配）contain three kinds: warm, cool and black and white.
Warm Colors
Bright red, orange, and yellow are warm colors, and they stimulate excitement.In fact, all advertisements and menus of fast food chains feature these colors.Warm colors are some of the best colors for advertising food as they are known to increase the appetite.
A color scheme that includes warm colors also encourages people to stay longer.These colors stimulate warmth and comfort，and when people relax over dinner，they are more likely to enjoy a dessert or a cup of coffee, thus spending more money.
Cool Colors
Besides knowledge and understanding，some shades of blue are also associated with quiet.As a result，blue can actually slow a person's heart rate (比率)and reduce appetite，which is why it's not often chosen for restaurant advertising.On the other hand, blue is one of the best colors for advertising medicine and other health products. Light blue can have a calming effect on people and it is most often linked with health and healing(治愈）.However, it has been debated whether or not blue is one of the best colors for advertising online.Some people think it does not catch the readers attention fast enough or often enough.
Black and White
Black and white can be two of the best colors for advertising because they create a strong contrast when paired together.Black and white often indicate opposite emotions (情绪）：white is often linked with purity and perfection, while black usually represents power, eleganc-e, or evil (邪恶).When used together, however, black and white can create a sense that a company is highly professional (专业的）.
1. What influence do warm colors have on the people eating in a restaurant?
A. They make the people more uncomfortable.
B. They encourage the people to eat more.
C. They mainly stimulate people's interest in drinking.
D. They help people to gain weight.
2. Why do some people disagree to the use of cool colors for advertising online?
A. Cool colors are often linked with health and healing.
B. Cool colors are disliked by most people.
C. Cool colors are reminders of medicine.
D. Cool colors can't easily catch people's eyes.
3. Why are black and white considered as two of the best colors for advertising?
A. They are people's favourite colors.
B. They are pure and perfect colors.
C. They make people think highly of the products.
D. They usually stand for power, elegance or evil.
4. What does the passage mainly talk about?
A. The best colors for advertising.
B. The colors being liked and disliked-
C. The reasons for the choice of colors.
D. The effect of colors on people.
【答案】1. B 2. D 3. C 4. A
【解析】
本文是一篇说明文。主要内容是做广告的最佳色彩取决于广告的内容，并说明了暖色、冷色和黑白色给人们带来的感觉。
【1题详解】
细节理解题。根据第二段的Warm colors are some of the best colors for advertising food as they are known to increase the appetite. 暖色是为食物做广告的一些最好的颜色，因为它们能增加食欲。由此可知，暖色对人们在参观吃饭的影响是鼓励人们多吃，故选B。
【2题详解】
细节理解题。根据第三段的Some people think it does not catch the readers attention fast enough or often enough.有些人认为它没有足够快或足够频繁地吸引读者的注意力。由此可知，有些人不同意在网上用冷色做广告的原因是冷色不易引起人们的注意，故选D。
【3题详解】
细节理解题。根据最后一段的When used together, however, black and white can create a sense that a company is highly professional. 然而，当黑与白同时使用时，会给人一种公司非常专业的感觉。由此可知，黑色和白色被认为是广告中最好的两种颜色的原因是这两种颜色使人们对产品的评价很高，故选C。
【4题详解】
主旨大意题。通读全文以及文章第一段的The best colors for advertising are those that make people comfortable or stimulate their senses; knowing which color does that depends on what is being advertised.广告的最佳色彩是那些使人感到舒适或刺激他们的感官的色彩;要知道哪种颜色的效果取决于广告的内容。由此可知，全文的主要内容是做广告的最佳色彩取决于广告的内容，并说明了暖色、冷色和黑白色给人们带来的感觉，故选A。
